Is your PPC Strategy a little old school?

Ah the good ol’ days when PPC used to be so simple! Almost anyone could set up a Google AdWords account, perform basic keyword research, write a couple text ads and watch the clicks roll in. Now with the increasing number of competitors and brands, everyone’s competing for the same clicks, which are driving up your costs. In this day and age, you need metrics with meaning and objectives that drive results!

Welcome to Proven’s new school of PPC

The new school of PPC still includes platforms where people are searching, like Google and Bing but also includes platforms where people buy, like Amazon.  It’s also where people spend time and show their interests, like Facebook, YouTube and Instagram.

Let’s start the conversation and kick it old school!